THE AUREVIA STORY
Aurevia was created from real experience, global connections, and a lifestyle shaped by years spent across Europe’s most refined destinations. Before it became a concierge service, it was a way of living — built through travel, relationships, and a deep understanding of what true luxury feels like behind the scenes
Our founders grew up in Belgium, traveling across Europe from a young age and spending more than a decade in Megève during both winter and summer seasons. With family properties in the region and long-standing local relationships, they learned the rhythm of the Alps from the inside — the hidden places, the real restaurants, the private roads, the trusted drivers, the chalets, and the people who form the heart of these destinations.
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Throughout their lives, they also lived and traveled independently across other parts of Europe, building connections in France, Switzerland, Italy, and beyond. This background created a network that is real, personal, and built over years — not something copied from the internet.
Both founders are highly social, well-connected, and comfortable moving in international circles — whether in Belgium, Europe, or now the United States.
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While studying at Rollins College in Florida, our founder realised something important:
many American travelers had never experienced the real Europe — the quiet, authentic, luxury side that only insiders know. At the same time, European and Middle Eastern clients were seeking something more personal and trustworthy than standard luxury services.
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So AUREVIA was created, a partnership between an internationally connected Student /founder Studying in the U.S. and a Student/co-founder in Belgium with strong European networks —
two individuals who fully understand both worlds.
Aurevia luxury services group is specialized for clients who live fast-paced lives: top athletes, high end entrepreneurs, Influencers, Global travelers and individuals who expect the world to run smoothly around them.
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AUREVIA provides 24/7 private support, managing every detail of travel, luxury accommodations, private jet arrangements, private drivers, security services, elite dining access, personal shopping, and last-minute solutions. Every request, from the simplest to the most exceptional, is handled with precision, discretion, and the highest level of personal care.
We specialise in the destinations we know best—places where we’ve lived, stayed, celebrated, and built personal relationships over many years. For the winter season, our primary focus is on Megève, Courchevel, and St. Moritz, three alpine destinations we understand from the inside out. These are not just locations we offer, they are places that have shaped our experience, our network, and our standard of service.
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As winter comes to an end, AUREVIA extends its service beyond the Alps, guiding clients to other top luxury destinations across Europe and beyond. New locations are introduced discreetly each season—always places we know personally, always with the same insider access and quiet refinement.
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Meet the Team
AUREVIA is privately led by
James Elliot Wielfaert — Founder & CEO
and
Yassine Nait — Co-Founder & European Operations Lead
a Belgian duo with deep roots across Europe’s luxury landscape and long-standing relationships within the world of elite travel, private services, and high-end hospitality.
As CEO, James oversees the global direction of AUREVIA, international clients, strategic partnerships, and all cross-border arrangements. With experience living between Belgium and the United States, James brings a refined understanding of luxury, culture, and the expectations of a global clientele.
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Yassine, as Co-Founder, manages European operations with precision and discretion — coordinating suppliers, on-the-ground logistics, security contacts, lifestyle services, and all private arrangements across the region.
Together, they personally guide every client relationship from start to finish, ensuring complete trust, privacy, and a level of service only possible in a boutique, founder-driven concierge house.
No intermediaries.
No call centers.
Only direct access to the founders themselves.